The Non-Profit Times released an interesting summary of the current media storm surrounding Komen for the Cure and their controversial funding cut to Planned Parenthood.
As a nonprofit known for its powerful marketing, there is much debate over how the Komen brand will overcome this media firestorm. See the article above for an insightful analysis into the way forward for Komen as a brand and organization, in particular the recovery steps outlined by Nancy Schwart that emphasize the importance of regaining the confidence of supporters. As a nonprofit known for its dubious corporate partnerships, including the KFC Buckets for the Cure campaign, Komen is well adept at reforming themselves and retaining public support. Whether they can come through the controversy remains to be seen.
The Komen for the Cure story, including founder Nancy Brinker’s statement following the funding cut, is here.
The Komen for the Cure story, including founder Nancy Brinker’s statement following the funding cut, is here.
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